If you are running an online sales-driven shop, then you have probably come across advertising. The most important question that most people ask is if ads are worth it? How do you know that your ad-spend will translate to sale? How much should you spend on ads to break-even or become profitable?

Create a marketing plan that is tailored to your target demographic using key metrics from your business. This calculator will help you know your margins and expenses which will help you plan better.

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